Cat Entertainment Services (CES) announced that NASCAR Productions has renewed a multi-year agreement for CES to provide the on-site power for its televised events. CES employs a system of specialized generator sets powered by Caterpillar® engines to provide primary, uninterrupted power to the NASCAR Media Group TV compound, where multiple television networks and other media outlets broadcast the races.
VP Cat Entertainment Services Phil Wessels commented, "We are proud to continue our relationship with NASCAR Media Group, a partnership that is now entering its ninth year. NASCAR is followed by 75 million fans coast to coast and it is an honor to be a part of the broadcasts that the fans look forward to seeing each week from February through November."
A supplier of machines and engines to CES and Cat® dealers around the world, Caterpillar Inc. also has a strong relationship with NASCAR. Caterpillar is now in its 16th year as a team sponsor and is currently the primary sponsor of Jeff Burton’s #31 car, owned by Richard Childress Racing. "NASCAR provides a very good marketing platform for Caterpillar to promote its products and is a sport that many of our dealers and customers follow closely," said NASCAR Program Director Greg Towles. "The Cat Entertainment Services contract is another good example of the business opportunities available within NASCAR."
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